marketing research
ANP Asesores provides a broad range of affordable marketing research services to support your continued growth through an in-depth understanding of your consumers, customers, market environment, and brand perception in the marketplace.
Our marketing research reports provide information that links the consumer, customer, and public to your brand.
Understanding your customers and consumer behaviors leads to educated decisions for stable growth. Limit your risks and don’t leave too much to chance by getting more visibility on your market and your audience.
Our marketing research activities are often used by management to:
- Support the identification, definition, and evaluation of marketing opportunities and challenges
- Generate, refine, and evaluate marketing plans and actions
- Monitor the performance of marketing campaigns
- Improve the understanding of marketing as a process
Entering foreign markets can provide strong organic growth potential to a brand that has achieved maturity in its home market.
The opportunities of a foreign market, however, typically come with associated challenges such as cultural differences, new consumer preferences and behaviors, local competitors, and governmental barriers when importing your products.
Before committing significant time, efforts, and resources to entering into a new foreign market, global companies typically start with a preparation phase by conducting a marketing research on this new market in order to quantify the opportunity and identify the challenges ahead.
Our team has the background and experience to successfully conduct marketing research from start to conclusion. We define the information required to support your decision, design the method for collecting information, manage and implement the data collection process, analyze the results, and communicate to you our findings and their implications.
Our goal is to assist you in assessing entering a new market and defining how the marketing mix should be changed for this new audience.